Kim Kardashian and Kylie Jenner are among those telling Instagram to 'stop trying to be TikTok.' But Instagram head Adam Mosseri said Tuesday that, 'I need to be honest: I do believe that more and more of Instagram is going to become video over time.'
““I need to be honest: I do believe that more and more of Instagram is going to become video over time.””
These video-favoring features have drawn backlash from some high-profile Instagram influencers, however, including the Jenner-Kardashian clan. The viral message has inspired a Change.org petition also called “Make Instagram Instagram Again” that has drawn more than 160,000 signatures. The petition includes a list of demands for the platform, such as bringing back chronological timelines and for Instagram to return its focus to photos.
“If you look at what people share on Instagram, that’s shifting more and more to videos over time,” he said. “If you look at what people like and consume and view on Instagram, that’s also shifting more and more to video over time, even when we stop changing anything. So we’re going to have to lean into that shift while continuing to support photos.
Reps from Meta and Instagram were not immediately available for comment. Mosseri did respond to some of the responses beneath his video, however, such as telling Teigen that she shouldn’t feel pressured to make videos if she doesn’t want to make Instagram videos. “What I want is an Instagram that is about photos [for those] who prefer photos, and is about video for those who prefer that format,” he wrote.
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