A fight between two fitness brands and their loyalists is spinning out of control.
Flash forward to now, and a battered SoulCycle is almost giving away classes — a $99 new-member special offers two weeks of unlimited rides, while its website touts another 20% off at the spin chain, where discounts were once unheard of.
Ferrara is the creator of the Instagram account @MomsofPeloton, is standing by her spin bike amid SoulCycle bribing people with free classes in exchange for used Peloton bikes.
“I’m ride or die,” said Rashbaum, who uses her Peloton bike at least once a day and can’t imagine herself stepping foot inside a studio regularly.
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