South Africa’s Autotrader Car Industry Report Mid-Year Report January 2022 - June 2022 has just been released. In the first 6 months of this year, 349 million searches for vehicles were conducted on Autotrader’s website.
January 2022 – June 2022 has just been released. In the first 6 months of this year, 349 million searches for vehicles were conducted on Autotrader’s website. There were 163 million consumer advert views and the average time on the site was 5 minutes and 50 seconds. The average mileage of the cars on the site was 77,147 km, with an average price of R423,964 . The average year model for vehicles listed on the platform was 2017.
The report also states that there has been a 27% increase year-on-year of car shoppers utilizing the fuel-type filter. In the past, the fuel-type was a secondary search filter mostly used by car shoppers looking into buying pickup trucks. This increase could be attributed to the skyrocketing petrol and diesel prices. In the first half of 2022, hybrid and electric fuel type searches increased by 129% and 100% respectively, signifying a strong growth in interest in electric cars in South Africa.
A survey included in last year’s report showed that over 70% of South Africans would be interested in switching to electric if they had the option to buy an electric vehicle that costs less than R500,000 . But as we can see from the prices of the top 10 most listed electric cars, only one of them is priced below R500,000, a 7-year-old Nissan Leaf for R385,000. This is a first generation Nissan Leaf. Nissan has since stopped offering the Nissan Leaf in this market.
Sales of battery electric vehicles in South Africa have been quite slow over the years. The table below shows EV sales over the past 6 years. South Africa desperately needs more affordable vehicles to get more people driving electric.Let’s hope more affordable EVs will be on the way soon. There are now more right-hand drive models available in places such as Australia. The BYD Atto 3 and the MG ZS EV are some examples of these.
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