Founder Abena Boamah-Acheampong works with intention to produce skin care for women of color with shea butter from Ghana.
“Abena’s passion and approach to developing consciously clean skin care products sourced directly from women in Ghana deeply inspired us, and we knew the brand would be equally as exciting for our Ulta Beauty guests to discover,” said Muffy Clince, director of emerging brands at Ulta Beauty.
The brand grew during the pandemic thanks to shout-outs from celebrities and influencers, press about the consciously clean brand, and an influx of people caring more about skin care while they were at home, Boamah-Acheampong said.Growth, for Boamah-Acheampong, means producing shea butter products in Africa and increasing sales in the U.S. and U.K. retail and e-commerce spaces. Growth also means transparency and sustainability — all things the direct-to-consumer brand prioritizes.
“We do that through creating self-sustainable paths, from the producer we source from — we pay two times the asking price for raw materials — as well as creating access for health care for the producers and their neighbors,” Boamah-Acheampong said.
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