The attendance & revenue for Spain's music festivals keeps rising
BARCELONA — With nearly 900 festivals now held a year in Spain, mass live music gatherings have become the draw for tourists that bullfighting was for many in Hemingway’s day, and are competing even with football for sponsorship dollars. According to a new report detailing the country’s music festival explosion, 6.4 million people attended Spanish festivals in 2018, an almost 10% increase over 2017.
"More than ever music festivals define today’s culture," proclaims the report, which describes the music festival business in Spain as "a rising sector attracting more and more investment." Spain has risen to the No. 1 festival destination in the world for travelers, according to 2018 figures from music travel website Festicket cited in the report, representing a 70% rise in "festival tourism" over three years. Forty-three percent of those traveling festival goers came from the UK. Six percent of Spain's festival goers came from the United States.
"[Festivals] have gained strength as a more direct, more emotional and more experiential environment that allows brands to connect with their markets," says the report, which reports that revenues from festivals make up 59% of live music earnings in Spain. "The diversity of festivals generates collaborative spaces between brands and [audiences]."
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