Spotify, Apple Music Trail Little-Known Rival in Music-Obsessed India

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Spotify, Apple Music Trail Little-Known Rival in Music-Obsessed India
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India’s most popular music-streaming service has used its large library of local music and low prices to beat the competition

NEW DELHI—The most popular music-streaming service in India, the world’s biggest untapped digital economy, isn’t from Spotify Technology SA or Apple Inc. Instead, it is a local rival little known outside the country.

Noida, India-based Gaana, named after the Hindi word for “song,” has used a hyperlocal approach and cut-rate pricing to beat...

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