Spotify Hits 165M Paying Subs, Misses Total User Target, Ad Revenue Jumps

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Spotify Hits 165M Paying Subs, Misses Total User Target, Ad Revenue Jumps
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Music streamer Spotify's quarterly ad revenue jumped 110 percent, helped by podcasts from the likes of Joe Rogan, Bill Simmons and the Obamas. More:

It had ended theSpotify by then also reached 365 million total monthly active users , which came in below its guidance range of 366-373 million, the Wednesday“Most of our major metrics – subscriber growth, revenue, gross margin and operating income – performed better than expected this quarter,” the company said. “MAU performance was slower than expected due primarily to lighter user intake during the first half of the quarter.

continued to weigh on our performance in several markets, and, in some instances, we paused marketing campaigns due to the severity of the pandemic. Separately, a user sign-up issue associated with a global third-party platform created unexpected intake friction, which also impacted MAU growth. This issue has since been resolved.” It didn’t share further details.

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