The streaming service’s new research shows how our willingness to explore, and what we explore, can vary by age.
that the critical period for learning what type of music you like is between ages 14 and 24.
Now, a note on the details of the new Spotify study: Researchers marked an item as a “discovery” if it was something that a user was listening to for the first time ever on the platform. Tracks are marked as “locally novel” if the user has heard it before, but is coming back to it after some time. When users cycle in and out songs from their day-to-day or week-to-week listening sessions, they are effectively turning over content.
Younger users, moreover, explored more sporadically. Their exploratory phases are fairly evenly spaced out between their content revisiting phases. Older users, though, tended to concentrate their discovery phases in clustered windows of time, with longer periods passing between exploring and revisiting—they explore a great deal of content during the discovery windows.
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