Users in the US can now listen to purchased audiobooks in the app.
Spotify is bringing audiobooks to its app today. At launch, the feature functions much like a traditional audiobook service, requiring users to buy each book they want to listen to. But the company has teased more unique business models that could come in the future and look more like the freemium approach listeners have become used to with music and podcasts.
The library consists of titles from the major publishing houses as well as indies and creator-made content. Earlier this year, Spotify purchased Findaway, an audiobook company that allows amateur audiobook authors to create, distribute, and monetize their work. For now, Findaway users can upload their work to Spotify, as they would any other audiobook platform, but the app could be key to those new business models that Zicherman is talking about.
If the idea of free, ad-supported audiobook listening could potentially be destabilizing for the industry, there is a lot of upside in Spotify’s embrace of the medium. While users often have to download a separate app to access audiobooks, putting the audiobook vertical in Spotify’s main app could expose a lot of listeners to the medium who might not have otherwise sought it out.
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