Spotify and creator payment startup Creative Juice are partnering on video podcasts as the space heats up
which was launched in 2021. The company offers up-front investment ranging from $25,000 to $2 million per YouTube creator, and the company gets a cut of the creator's YouTube ad earnings — between 5% to 30% — from existing and future content over a period of one to three years. These deals are similar to content licensing agreements, without a long-term commitment.
Creative Juice's deal terms will remain the same for those creators chosen to partner with Spotify, the company said. On Spotify, podcast creators get paid through ads or fan-supported subscriptions or donations. Currently,which will automatically insert into an a pre-selected ad break chosen by the podcast host. Creative Juice declined to comment on how much Spotify is paying specific creators in the program.
"We recognize that creators operate on multiple platforms," Gandhi said."We are partnering with Spotify to help them grow and increase their monetization opportunities."Subscribe to push notifications
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