Spotify is delving deeper into podcasts, launching a subscription service Tuesday that makes it easier to produce and upload audio programs onto its platform.
Spotify has more than 250,000 podcast titles on its platform. Services like Soundtrap for Storytellers could help increase the volume of podcasts on Spotify and generate additional revenue with month-to-month subscriptions starting at $14.99.
Soundtrap co-founder Per Emanuelsson cited a survey that showed only 7% of internet-connected U.S. citizens between the ages of 15 to 45 had tried to record a podcast in the last five months. He believes Soundtrap for Storytellers will help democratize that process by making it easier.Today, some podcasters use multiple programs to get their jobs done. For example, they might edit their programs on one set of software but record calls outside the studio on another app.
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