‘Squid Game’ Mania in Korea Is Driven by Nostalgia and New Talent, but Show Remains Divisive

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‘Squid Game’ Mania in Korea Is Driven by Nostalgia and New Talent, but Show Remains Divisive
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“Have you watched ‘Squid Game’?” is as common a question in South Korea as it is in much of the rest of the world, where it has become a breakout success for Netflix as the streamer’s biggest non-E…

as the streamer’s biggest non-English-language series. But audiences in the show’s home country are divided over its merits.

“Regardless of its popularity, ‘Squid Game’ is too violent for my taste,” Kwak Young-shin, a 20-something woman who describes herself as a Korean drama addict, tells. “My father, on the other hand, stayed up all night binge-watching the series and only dragged his feet to our Chuseok celebrations the next morning.”

Another sign of “Squid Game” mania in Korea has been soaring real-life use of the telephone numbers depicted on screen. In a reactive and attention-seeking move, a local politician was reported to have offered KRW5 million to buy the number that belongs to a person living in his district and who had been plagued by hundreds of nuisance calls. On Wednesday, Netflix said that it would edit out the number.

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