How Stagecoach became one of SoCal's biggest fests LiveSummit
, who played Stagecoach last year and will play again in 2020, Vee said, "Diplo's definitely not country music, but it's just country enough."
Lindsay Lyons admitted when she first started working the Stagecoach festival her response to country music was tepid: "Oh no, we have to work a country music festival." She said she would have paid someone to have done her job, but now she would happily work three Stagecoach festivals a year if she could.
Another hot topic was Stagecoach promotion. From partnering with brands to having Stagecoach performers help with each year's launch, to the Stagecoach Spotlight tour leading up to the main event, they're looking for every way they can to boost the event. Still, some surprise promotional boosts happen by chance along the way as evidenced by the formercontestants who attended Stagecoach as part of an influencer strategy.
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