The drinks are not popular with Starbucks baristas, but help boost store traffic for the coffee chain.
Starbucks released a new Tie-Dye Frappuccino for summer on Wednesday. Shares climbed more than 1% to a record high on the release of the colorful beverage. Novelty drinks like the Tie-Dye Frappuccino help Starbucks get consumers to come to stores, something the company has struggled with in the past. Watch Starbucks trade live on Markets Insider. Tie-Dye is giving Starbucks a boost.
Starbucks released a new Tie-Dye Frappuccino for summer on Wednesday. Shares climbed more than 1% to a record high on the release of the colorful beverage. Novelty drinks like the Tie-Dye Frappuccino help Starbucks get consumers to come to stores, something the company has struggled with in the past. Watch Starbucks trade live on Markets Insider. Tie-Dye is giving Starbucks a boost.
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