Starbucks created an all-purple menu to win over BTS-obsessed K-pop fans in Korea. Here's why the coffee giant should bring the BTS menu to America.
Now, there is finally a BTS menu at Starbucks.
On a recent trip to Starbucks in Seoul, South Korea, the all-purple BTS-branded menu was front and center at the coffee giant. So, I decided to see if Starbucks could match the BTS hype. I originally stumbled upon the BTS menu by accident, ordering a Purple Star Cupcake and a Happy Cheese White Mocha at a Starbucks soon after arriving in South Korea.The purple cupcake perplexed me. For one thing, it wasn't really purple, but instead more of a mauve color.Second, it wasn't a traditional cupcake. Digging in revealed some kind of layered mousse.Overall, the sweet treat did not work for me.
Most of the BTS merchandise sold out almost immediately after it hit shelves, with fans lining up before stores even opened.
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