'Tis the season! The holidays have kicked off at Starbucks as the Seattle-based coffee chain revealed this year's holiday cup designs.
On Wednesday, the company announced its cup collection is a mix of "holiday red and Starbucks greens and a mood-boosting magenta, each one accented with sparkles for a bit of magic."Starbucks to overhaul iconic cup, citing sustainability and concerns for the environment
"When we were looking at trends when designing this year’s holiday, we kept seeing bright, bold, uplifting colors,’" said Kristy Cameron, creative director at Starbucks. "We found that magenta alongside the holiday reds and greens lifts the traditional holiday colors and makes the red look even brighter." The 2023 cups were designed by Bridget Shilling.
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