Starbucks will start selling the pumpkin cream cold brew and other items from its fall menu Tuesday.
Starbucks is launching the pumpkin cream cold brew, its first new pumpkin drink since introducing the pumpkin spice latte in 2003.Cold beverages like Starbucks Refreshers and cold brew account for more than 50% of Starbucks sales.is finally bringing a new pumpkin drink to its fall menu: the pumpkin cream cold brew.
The choice to make the pumpkin cream cold brew, its first new pumpkin coffee beverage since the introduction of the pumpkin spice latte, is strategic. When the drink launches Tuesday with the rest of the fall menu, many parts of the U.S. are still experiencing summer weather, which can make a hot pumpkin spice latte seem unappealing.
Roz Brewer, chief operating officer at Starbucks, said in December at the company's investor day that cold drinks drive more brand affinity and keep customers coming back.
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