Some 18 months after a racial incident in Philadelphia led Starbucks to open its U.S. cafes and bathrooms to anyone, regardless of whether they make a purchase, a study finds the coffeehouse giant’s pledge to be a third place for all people comes with a cost.
... [+]Some 18 months after a racial incident in Philadelphia led Starbucks to institute an official policy to open its U.S. coffeehouses and bathrooms to anyone, regardless of whether they make a purchase, a study finds the Seattle giant may be paying a big price for its pledge toMonthly visits to Starbucks dropped 6.
Customer traffic wasn’t the only thing that was hurt. The average income of Starbucks’ customers has dropped compared with the average income of other nearby coffee shops, thanks to fewer visits from “its wealthier clientele.” “This would be consistent with them being more sensitive to crowding and the new visitors brought in by the bathroom policy,” the paper says.
Meanwhile, customers who visit its stores spend on average 4.2% less time in Starbucks compared with other coffee shops following the institution of the official policy, according to the research. The decline is also bigger at locations closest to homeless shelters.linger and use tables and bathrooms have an outsized effect on the total number of visitors, who either stop coming and/or spend less time in the store,” the study says.
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Starbucks’ Open Bathroom Policy Comes With Heavy Cost, Study FindsSome 18 months after a racial incident in Philadelphia led Starbucks to open its U.S. cafes and bathrooms to anyone, regardless of whether they make a purchase, a study finds the coffeehouse giant’s pledge to be a third place for all people comes with a cost.
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