Starbucks' holiday menu will return Thursday, with favorites like the Toasted White Chocolate Mocha, the Eggnog Latte and the Peppermint Mocha.
The coffee chain's holiday offerings can make or break its fiscal first-quarter sales. Two years ago, disappointing holiday offers and merchandise
. Combined with sluggish growth of its core beverages, U.S. same-store sales grew by 2% that quarter.the fiscal first quarterStarting Thursday, customers can order favorites like the Toasted White Chocolate Mocha, the Eggnog Latte and the Peppermint Mocha, which is returning for its seventeenth year. To spread holiday cheer — and awareness about the return of the holiday menu — all baristas aprons and menu boards will be red.
The only change to the holiday menu this year is the disappearance of the gingerbread latte, a longtime staple., which started selling a Toasted Gingerbread Signature Latte this year, one of its four new lattes. The Canton, Massachusetts-based company started selling its holiday menu Wednesday, getting an early start on Starbucks. Its other new drinks are a Holiday Eggnog Signature Latte, the Merry Mocha Mint Signature Latte and the Frosted White Chocolate Signature Latte.
Starbucks' reusable holiday cups are also coming back. For a limited time during the holiday season, customers who use the cup will get 50 cents off their holiday drink order after 2 p.m.
Starbucks shares, which have a market value of $97 billion, are up nearly 27% since the start of the year, while Dunkin' Donuts shares have risen 17% year-to-date. Dunkin' has a market value of $6.2 billion.
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