The company said this new inspiration came from 'a family tradition that has existed in regions of Italy for generations — enjoying a spoonful of extra virgin olive oil each day as an uplifting ritual.'
Oleato, Starbucks' new line of cold-pressed, extra virgin olive oil-infused arabica coffee beverages, makes its grand debut in Milan on Wednesday, before the drinks are introduced in select global markets like Southern California later this spring.
The Seattle-based coffee chain partnered with Partanna, owned by the Asaro family, a fourth-generation business based in the Belice Valley of Sicily with over 100 years experience farming and crafting premium olive oil, to concoct the new slate of drinks."When creating the beverages, we were inspired by the rich history and origin stories of coffee and olive oil -- two of nature's most transcendent ingredients," Amy Dilger, principal beverage developer for Starbucks. said in a.
Starbucks has long drawn influence from Italy's romance and reverence for the art of coffee and hailed this new venture as a"transformational innovation in coffee."The company's longtime and now-interim CEO Howard Schultz recalled his first trip to Milan in 1983, and being"captivated by the sense of community, connection, and passion for coffee I found in the city's espresso bars.
"It was that trip that inspired me to bring the ritual of handcrafted espresso to Starbucks and to America. Oleato represents the next revolution in coffee that brings together an alchemy of nature's finest ingredients," he said in a press release."Today I feel just as inspired as I did 40 years ago, Oleato has opened our eyes to fresh new possibilities and a transformational way to enjoy our daily coffee.
The company said this new inspiration came from"a family tradition that has existed in regions of Italy for generations -- enjoying a spoonful of extra virgin olive oil each day as an uplifting ritual."
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