Stop factoring in time waiting in line for coffee in the mornings. Starbucks is set to open its first mobile pick-up store.
Customers who visit the New York City store will have to order and pay for their orders using Starbucks' app.will open its first mobile pick-up cafe Nov. 5 in New York City.The opening of the store, located in Manhattan's Penn Plaza, comes as the coffee chain tries to address consumers' desire for convenience. Starbucks has been rolling out delivery in partnership withacross the United States. Sixteen U.S. markets, including the New York metropolitan area, offer delivery.
Starbucks has also been tinkering with the layouts of its cafes, particularly in high-traffic, urban areas. For decades, the Seattle-based company has described its locations as a "third place," or a gathering place outside of work or home, complete with plenty of tables and cozy seating. In Beijing, China, Starbucks recently opened a smaller format store that features less seating but is designed to make order pickup and delivery easier.
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