Starbucks announced that it is updating its popular loyalty program starting Feb. 13 to change how many stars are needed to redeem select items for free.
“We occasionally need to make changes to ensure the long-term sustainability of the Starbucks Rewards program and to meet the changing needs of our members,” the company told Axios in a statement.in October, critics called the program less rewarding because it required more points to earn and redeem rewards.
Starbucks' upcoming change also requires more rewards points, which it calls stars, in order to redeem some of its rewards.Starbucks said it is changing some of the tier levels for award redemptions and shifting some items between tiers, "making them easier to earn."200 stars will be 300 stars.While a pastry goes from 50 to 100 stars and there is a 50-point difference for a handcrafted beverage, some stars shift down.Packaged coffee moves to 300 stars, down from 400 stars.
Not counting any star bonus opportunities, starting in February, a rewards member using a Starbucks Card will need to spend $100 to earn the 200 points needed to get a Frappucino. Members using another form of payment would need to spend $200 to earn 200 points to get a free Frappucino or latte.Starbucks Rewards: Stars for free drinks, more: Customize a drink with an extra shot of espresso, dairy substitute, syrup or sauce up to $1.Brewed hot or iced coffee or tea, a bakery item, packaged snacks and core reusable plastic to-go cups.Lunch sandwich, protein box, salad and packaged coffee.
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