A new crop of plays featuring A-listers Jessica Chastain, Ben Platt and Josh Groban are reeling in crowds in an encouraging sign for live theater.
The timing of these star-studded returns is not unusual; spring is always the industry’s busiest time. Many shows try to set opening dates close to the Tony Awards eligibility cutoff in late April and then hope to capitalize on tourists visiting in summer, as well as any bump from Tony wins on June 11.starting in April at the John Golden Theatre. And Sean Hayes will appear as the titular character in, a play about pianist Oscar Levant, opening the same month at the Belasco Theatre.
Still, celebrities are a helpful presence on Broadway, as the industry looks to bounce back after its 18-month closure.demonstrates what an impact a star can have on box office. The musical opened at the August Wilson Theatre in April 2022, with Beanie Feldstein in the lead role, but saw its grosses fall that summer after Feldstein received less-than-stellar reviews. Since Lea Michele took over the part in September, the musical has broken the theater’s box office record multiple times.
From the point of view of long-running shows, the industry is already back, says Mike Rafael, a ticketing sales consultant on. “Yes, we would like to see the international tourism numbers come up a little bit, but domestic is really strong,” Rafael says. This comes as the audience makeup has changed, with more young and “culturally curious” audience members attending Broadway shows, he says.
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