Colorado's Free Fare for Better Air initiative will run throughout July and August, meaning people will be able to jump on buses and local transit without needing to purchase a ticket.
DENVER — For a second year in a row, many transit options in Colorado will be free for riders. The Free Fare for Better Air initiative will run throughout July and August, meaning people will be able to jump on buses and local transit without needing to purchase a ticket.
The goal of the program is to get people out of their cars during some of the hottest months of summer when the ozone is the worst. The Regional Transportation District, for instance, experienced a 13% increase in average weekday ridership the month after the program ended. Still, RTD and supporters of the program are hoping to replicate and even expand the pilot program’s perceived success this year.
“Until we can add our numbers and be able to expand the service, we're kind of stuck in this cycle of, we can't put the service out to attract the people, and we're not attracting the people because we're not putting the service out,” Longenbohn said.
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