As Amazon looks for ways to get its technology into the hands of seniors, insurers such as State Farm are working to provide additional services to customers.
Mark Oakley, State Farm's senior vice president of the labs team, said the idea came to him based on a personal experience. Last year, he and his siblings struggled to stay in touch with their father, who was living independently. Most of their communication took place in disparate ways, by phone or e-mail, and he thought there must be a better way to coordinate care.
He started working on a skill for the Amazon Echo that wouldn't feel intrusive or make a senior feel old. Oakley said he's also thinking about ways to bring kids into the mix to further motivate grandparents to stay engaged with more family members. For now, State Farm is focused on providing reassurance to caregivers and supporting seniors and isn't currently looking at health features such as medication reminders. Oakley said data won't be shared across business lines so it can't be used to discriminate against users when it comes to insurance products.Google"We liked the voice and touch elements, and Amazon is the leader in terms of market share," he said.
The service will be tested in trials in the coming months and is expected to launch in 2020. State Farm hasn't yet determined if seniors or caregivers will have to buy the Echo devices or whether insurance will cover them.
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