.StellaMcCartney is starring in a short video for VictoriasSecret, which launches today, in honor of Breast Cancer Awareness month.
as a stand-alone firm on the New York Stock Exchange. Shares of the newly formed Victoria’s Secret & Co. rose approximately 30 percent in its first month of trading, creating a market cap worth about $5.2 billion. Since then the stock has been relatively flat — closing down 2.18 percent Thursday to $55.26 apiece — making the market cap worth roughly $4.87 billion, but still far above the $525 million price tag that Sycamore had planned to pay.
But the renewed interest in Victoria’s Secret’s transformation wasn’t limited to the investment community. Consumers were curious, too. And it’s translating into increased revenues. improving on top-line revenues across all channels, including the brick-and-mortar store fleet, suggesting that consumers were both more comfortable returning to physical locations as vaccines continued to roll out nationwide and that they were curious to see what the new Victoria’s Secret stores looked like.
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