.aespa_official on their second EP, Girls, experimenting with new sounds, and how to handle trolls.
“Usually it takes a lot more time for groups to reach a lot of the things that we have reached so far, and for that, we are so thankful,” Giselle says. The moderators of Aespa Universe tell me later that the Aespa storyline is a big part of why fans have bought in. It unfolds across several music videos , like a superhero franchise filtered through powerful pop hooks.
K-pop groups are so dominant today , it’s easy to forget that it’s only in the past two decades that the genre has become a global phenomenon. The boy band, who debuted in 2003, are often credited with helping K-pop gain international popularity. Most of the members of Aespa have vivid memories of being inspired by seeing groups like Girls’ Generation on television. Winter, for example, tells me her mom listened to K-pop and K-drama soundtracks while she was pregnant.
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