Steve Cropley: 2021's automotive heroes | Autocar

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Steve Cropley: 2021's automotive heroes | Autocar
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Our man StvCr runs through the people he thinks have heavily impacted the motoring industry this year

Ford responds best to inspirational leaders, and youthful, unconventional Jim Farley, who has been in the job for about 14 months, is providing exactly the ebullient leadership the Blue Oval needs in challenging times. He follows several less engaging characters that succeeded Ford’s last great leader, Alan Mulally, who retired eight years ago.

Farley has also made a number of optimistic and high-profile announcements on future electric products, among them the debut of the F-150 Lightning pick-up truck, and big plans to open all-new vehicle and battery manufacturing centres in Tennessee and Kentucky. “We’re trying to change the world like Henry Ford did with the Model T,” he recently told his local newspaper.

Jones has always impressed with a clear, practical managerial style and a rather selfless willingness to empower colleagues. But as she told Autocar earlier in the year, she now has a particular mission: “Our products are stronger than our brands are known for, so we have a challenge to improve our image.” Jones particularly likes quick results. Her own LinkedIn profile states that she’s “known for fast delivery of ambitious results in a wide range of business situations”.

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