'The girl the other day was dressed like Eleven, all the way to the blood running down her nose.'
Soon after Netflix released"Stranger Things," fans of all ages came into Bradley's Big Buy grocery store in Palmetto, Georgia, dressed like characters from the show, and wandered toward the Eggo waffles aisle, cameras in hand.
"You can spot them in the crowd when they come in here," Johnston said."The girl the other day was dressed like Eleven, all the way to the blood running down her nose." Creators Matt and Ross Duffer set the series in fictional Hawkins, Indiana, but filmed in Georgia, which offers tax breaks and other incentives to moviemakers and whose economy in return reaps $9.5 billion annually from the film industry, according to a 2018 Georgia Department of Economic Development report.
Johnston said he's happy to give quick tours of Piggly Wiggly and explain where fictional events took place. He'll point out the path Eleven took through the store when she stole a few boxes of Eggo waffles and recall how she strutted away from the refrigerator aisle, ignoring the employee chasing after her.
Employees started encouraging fans to write about their experience in a notebook they keep at the store. Businesses in Jackson are also benefiting from new customers in town. Throughout the series, downtown Jackson was portrayed as the town of Hawkins, where key characters played by Winona Ryder and Sean Astin worked.
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