Streaming platforms and cable networks increased their share of TV viewers’ time in June, while broadcast networks shrunk some
. Netflix remains the top streamer, taking up 7 percent of all TV viewing for the month.
Those are the findings from Nielsen’s second monthly release of “The Gauge,” which tracks total usage of TV across all platforms. For June, cable retained the biggest share of viewers’ attention, taking up 40 percent of total TV usage across the full day, while streaming grabbed a 27 percent share of usage.in May. Cable and streaming each took a point off of broadcast networks, which slipped from 25 percent to 23 percent of total TV use.
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