With her line of beaded phone wristlets and crossbody straps, Rachel Steed-Middleton of String Ting is bringing the Y2K accessories craze to high-tech.
The brand began as a passion project during the first wave of the pandemic, keeping her daughter’s creatively engaged while raising funds for workers on the frontlines. It now countsand TikTok star Addison Rae as fans, catching on with consumers amused by the nostalgic quality and intrinsic functional value of its “Tings.” Steed-Middleton,The first is a 12-piece Zodiac collection developed in partnership with celebrity astrologer, Aliza Kelly.
Despite their ability to elevate any selfie, these celestial cell-phone wristlets are more than mere gimmicks. Just as friendship bracelets could solidify a bond forged at summer camp, String Ting’s things ensure that one’s most prized possession is never more than an arms-length away. because they invite us to elevate these technological devices to actually reflect our unique, personal style.”The Pisces “Ting”
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