People left their homes and went to the movies this summer, shelling out what is expected to be $4.868 billion by Monday, +1% from the same period last year, which started at the end of April and l…
So in regards to precise counter-programming this summer, huge praise goes to Sony Pictures Motion Group Chairman Tom Rothman and Culver City, CA lot team for landing Quentin Tarantino’s Leonardo DiCaprio, Brad Pitt and Margot RobbieAt a price pre P&A that’s close to $100M, some will say that was bred to be a tentpole, but technically, its not branded IP, which made the film counter-programming sandwiched betweenAudience and critic pleasing auteur + big stars + very original concept +...
“When looking at the theatricality potential for a non-branded/non-tentpole film we consider the following qualities: is it original, is it a fresh concept, what is the cultural significance, does it have recognizable talent or filmmakers , do the visuals and aesthetics lend themselves to the big screen? At the end of the day, the result can be magical when you marry a visionary filmmaker with a talented cast with an entertaining story that resonates with a broad audience,” says Sony’s domestic...
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