EXCLUSIVE: Radical, the Mexican true-life drama starring CODA’s Eugenio Derbez that broke out of Sundance as the 2023 Festival Favorite, has secured an interim agreement that will permit publ…
that broke out of Sundance as the 2023 Festival Favorite, has secured an interim agreement that will permit publicity efforts ahead of its October 20th nationwide release, Deadline has learned.
Agreements of this sort do not guarantee actor participation in PR campaigns, only opening up the possibility for it amidst the SAG-AFTRA strike. But Radical is precisely the kind of film that would most benefit from it, given the impact of star PR on box office performance, and it is expected that Derbez will be out promoting the movie, according to sources familiar with the matter.
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