GM's Super Bowl ad features Dr. Evil and his crew from the 'Austin Powers' film franchise taking over GM and using its electric cars to save the world so he can take it over.
The cast of"Austin Powers" stars in GM's Super Bowl ad.featuring Mike Meyers reprising "Austin Powers" character Dr. Evil, who finds himself in an unusual predicament after taking over GM.
His henchmen, Number Two, Frau Farbissina and Scott Evil — played by original actors Rob Lowe, Mindy Sterling and Seth Green — inform him that climate change is now the biggest threat to the planet, so he'll have to save it with GM's lineup ofHis son, Scott, also informs him that he has a grandson, whose future Dr. Evil has his own ideas about."With streaming, the '80s and ‘90s are having a massive resurgence now," GM’s chief marketing officer.
The commercial follows last year's throwback effort, which featured Edward Scissorhands' son Edgar promoting Cadillac's hands-free Super Cruise driving system and its upcoming electric Lyriq SUV. The Dr. Evil commercial posted online is 90-seconds, but a 60-second version will air on Sunday. GM hasn't said exactly how much it paid, but the minute-long slots are reportedly going for $6.5 million this year.
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