A Batman cameo in the 'The Flash' trailer, vintage Disney toons and a teaser of Matt Damon's new movie 'Air' were among the most watched ads during the Super Bowl LVII, as auto ads took a back seat at the Big Game.
Philadelphia Eagles fans react to the result of the Super Bowl LVII game between the Eagles and the Kansas City Chiefs, in Philadelphia, Pennsylvania, U.S., February 12, 2023. REUTERS/Eduardo Munoz
Feb 13 - A Batman cameo in the "The Flash" trailer, vintage Disney toons and a teaser of Matt Damon's new movie "Air" were among the most watched ads during the Super Bowl LVII, as auto ads took a back seat at the Big Game.during the Super Bowl, were mostly absent this year in another sign of reduced spending by automakers grappling with a tough economy and shrinking consumer wallets.
"It's good timing ... and we can expect consumers discretionary expenditures to move more towards entertainment," said Charles Taylor, a marketing professor at Villanova School of Business.
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