Electric carmaker Tesla will face a hit on Super Bowl Sunday, when an ad will play showing the alleged dangers of its Full Self-Driving technology.
The commercial, which will be aired in Washington, DC, Austin, Tallahassee, Albany, Atlanta and Sacramento does not paint Tesla in the best light. The ad is part of a multimillion dollar advertising campaign by The Dawn Project. Its founder, Dan O’Dowd, is a California tech CEO who has dedicated millions of his own money to the cause. The ad cost $598,000, a Dawn Project spokesperson told CNN.
first investigated Tesla’s driver-assist technology after reports Autopilot-engaged vehicles were crashing into emergency vehicles stopped at the scene of earlier crashes. O’Dowd is the founder and CEO of Green Hills Software. Some of Musk’s defenders claim O’Dowd has a conflict of interest as one of its customers is Intel-owned Mobileye, which makes a computer chip to run driver-assisted software, the Washington Post reported.
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