NBC Sports has fewer than five 30-second slots left to sell in its coming 2022 broadcast of Super Bowl LVI and is seeing some sponsors agree to pay as much as $6.5 million for them
has fewer than five 30-second slots left to sell in its coming 2022 broadcast of Super Bowl LVI and is seeing some sponsors agree to pay as much as $6.5 million for them, along with a similar investment in other NBC inventory, according to Dan Lovinger, executive vice president of sports ad sales at NBCUniversal. That price iswhich was working to sell Super Bowl ads for between $5.8 million and $6.2 million earlier this year.
The executive suggested the network was holding its remaining inventory close to the vest in hopes of finding the best way to fully monetize it, but noted that he expected to sell out in coming weeks. Asked if he might hold on to the spots until the game drew closer, he responded: “I wouldn’t sit on them for that long.”
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