UPDATED with additional ads. Super Bowl LVI, set for February 13 at LA’s SoFi Stadium, will have a decidedly different feel than last year’s edition. For starters, the stadium will be f…
more than a week before kickoff, with many 30-second spots selling for a record $7 million. A recent report from research firm Kantar found that last year’s game generated $434.5 million of in-gameAs for the Ad Bowl’s creative side, it will bring out the customary flock of Hollywood stars and pop-culture figures shilling for various brands.
Zhao’s “A Clydesdale’s Journey,” shot in wide-open Western spaces and set to an earnest soundtrack, may not be the norm this year in terms of its tenor, however. In a taped video presentation for press last month, ad sales president Dan Lovinger said he expectsThe recovery of the economy from the worst of Covid has spurred a return of categories likeand travel, and the emergence of newer ones like sports betting and cryptocurrency, he added.
Advertisers long ago stopped waiting for the game for their big reveals. A number of marquee plugs go online days or even weeks in advance, and teasers are now even more of a thing. We will keep updating this post through the coming days as new material surfaces.
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