Fox’s 2022 broadcast of Super Bowl LVII has a new score. Nielsen has added audience to the overall total of the February 13, 2022 broadcast, and the new viewership makes the game the industry…
has added audience to the overall total of the February 13, 2022 broadcast, and the new viewership makes the game the industry’s most-watched TV event. According to a revamped Nielsen report, 115.1 million viewers tuned in to watch the Big Game across Fox, Fox Deportes, and various streaming services. Nielsen had previously reported that the broadcast was seen by an estimated 113.06 million viewers.
The NFL noticed a disparity in the number of people said to be watching the game via NFL Network, and asked Nielsen to review the matter, the executive says. That sparked a discovery of a glitch in how the content was encoded so it could be recognized by Nielsen’s systems. Nielsen then discovered a second problem in the tabulation of people who watched the program via “out of home” methods — such as a TV at a bar, hotel or restaurant.
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