The 'Saturday Night Live' star appears in the new commercial alongside his mother, Amy, as a way to promote alternatives to food waste.
The clip shows Mayo tackling some unsuspecting foodies in an effort to educate them on creative ways to use leftovers. Towards the end of the clip, Davidson appears alongside his mother, Amy. “Mom’s already tackling food waste, Mayo,” Davidson tells the coach as he is about to level him. Mayo walks away as Davidson tells his mother, “That’s a big guy.”
Just then, Mayo sprints back and tackles Davidson to the ground, only to apologize immediately. “I get it,” Davidson retorts. “I’m very hittable.” Hellmann’s has a mission behind the levity. The brand has committed to providing 500,000 meals to Feeding America and is working to secure an additional 5,000 meals for every in-game tackle with the goal of doubling the amount to provide a total of one million meals. Hellmann’s is also hoping consumers join
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