Frustrated by the delayed shipping of your order? It might be a blessing in disguise.
Items that are trapped in the supply-chain bottleneck plaguing consumer companies right now will eventually make it to store shelves, but when they do they’ll likely have to be discounted, say BMO Capital Markets analysts.
“And that means that product is slowly inching its way across the globe. Unfortunately, that will likely lead to mistimed floor sets as product [is] missing its intended season, likely triggering promotions and clearance as compelling product sells out immediately, but slower-moving product necessitates clearance, beginning [with] the emergence of outperformers and laggards into next year.”
Wells Fargo analysts say promotions started to edge up some in October. Usually, there are plenty of promotions during the holiday season to entice consumers. “We are beginning to see an earlier ramp of consumer shopping and holiday messaging while goods are still on shelves, with the question being the degree of [fourth quarter] sales left on the table given the availability of supply.”
“We need better empty return procedures and more chassis, truck drivers, rail capacity and warehouse workers to keep the system moving. Retailers have enough inventory on hand to make sure shoppers won’t go home empty-handed this holiday season. But there are still items sitting on the docks or waiting on ships that need to make it to store shelves and online sellers’ warehouses.”
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