Alcohol Banned at World Cup Stadiums in Qatar
The company pays tens of millions of dollars at each World Cup for exclusive rights to sell beer and has already shipped the majority of its stock from Britain to Qatar in expectation of selling its product to millions of fans. While the actual sales at the tournament might not be a significant percentage of the massive company's revenues, the World Cup nonetheless represents a major branding opportunity.
Ronan Evain, the executive director of the fan group Football Supporters Europe, called the decision to ban beer sales at the stadiums in Qatar “extremely worrying.” Qatar, which is governed by a hereditary emir who has absolute say over all governmental decisions, follows an ultraconservative form of Islam known as Wahhabism like neighboring Saudi Arabia. In recent years, Qatar has transformed into an ultra-modern hub following a natural gas boom in the 1990s, but it has faced pressure from within to stay true to its Islamic heritage and Bedouin roots. Islam forbids the consumption of alcohol.
Qatar’s government and its Supreme Committee for Delivery and Legacy did not immediately respond to requests for comment.
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