Sorry Tesla, here’s one showdown you didn’t win
“Ford’s Lightning has all the ingredients of success,” said Corey Lydstone, president and CEO of Autolist. “It has the name recognition that transcends the EV marketplace, it has the styling and features that appeal to truck owners and first-time buyers alike, and its wide price range makes it attainable but also aspirational.”
“Crucially, the F-150 Lightning is the first large-scale, all-electric truck to be launched in the U.S.,” Lydstone added. “Given Americans’ appetite for all things truck-related, that’s Ford’s ace in the hole.”... [+]To date, the Lightning has some 160,000 refundable pre-orders, according to Ford — though that number is dwarfed by the reports of over one million pre-orders for Tesla’s Cybertruck.
Tesla’s Cybertruck did win among younger shoppers in Autolist’s survey; it was the most popular choice among all buyers 35 and under. As mentioned, Ford’s F-150 Lightning then won the rest of the age cohorts. Autolist’s poll also found a striking consistency among consumers’ worries about EVs in general — no matter the body style. choose an electric truck over a traditional non-gas model. The three most popular responses — by a wide margin — were Cost , Concerns about range , and Access to charging .
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