The celebrity brand we've been waiting for.
We’ve been over here counting down the days until her new show Mixed-ish premieres September 24, but Tracee Ellis Ross was secretly creating a huge beauty brand without us knowing. Surprise—Pattern hair care, a line dedicated to curly hair, is here and it’s glorious. “Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair,” Ross wrote on Instagram while sharing a beautiful nude photo rocking a head of curls.
Ross is one of many, many celebrities launching a beauty brand. But this one is a bit different, as this is extremely personal to her and her own hair journey. She’s set out to “empower and nourish curly, coily and tight-textured hair,” she writes, adding that the line is specifically for curl types 3B to 4C . “The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.
View this post on Instagram Introducing PATTERN, a hair care line created by #TraceeEllisRoss. PATTERN is here to empower & nourish curly, coily & tight-textured hair. We're excited to join the natural hair movement & to celebrate our hair for what it is: beautiful! Available 9.9.19 at 9am ET on patternbeauty.com. Click link in bio for more info.
View this post on Instagram PATTERN is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfill the unmet needs of our community. Unique formulas packed with luscious & safe ingredients. Accessible pricing, because everyone should have access to their most beautiful hair in their own shower. And gorgeous packaging that conjures the legacy of our history & makes us all feel like the royalty that we are.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
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