'Sushi terrorism' prank videos in Japan are hurting their famous conveyor belt restaurants.
Sushi train restaurants have long been an iconic part of Japan’s food culture. Now, videos of people licking shared soy sauce bottles and messing with plates of food on conveyor belts are prompting critics to question their prospects in a Covid-conscious world. Last week, a video taken at Sushiro, a popular sushi chain, went viral, showing a male customer licking his fingers and touching food as it came down the rotating belt.
“In the time of Covid and in light of these incidents, conveyor belt sushi chains need to reevaluate their hygiene standards and food safety,” he said. “These chains will need to come out and present solutions to the customer to regain trust.” Sensitive times Businesses have good reason to be worried. Daiki Kobayashi, a Japan retailing analyst for Nomura, predicts the trend could weigh on sushi restaurants’ sales for as long as half a year.
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