A Japanese sushi chain targeted in a spate of pranks that has sparked concern over hygiene has devised a digital conveyor belt to serve food to customers.
Instead of placing sushi on a rotating conveyor belt for customers to pick up — famously known as “kaiten” style — three stores will replicate the experience through animation played on a touchscreen fitted to every table, Akindo Sushiro Co., which runs the Sushiro chain, said in a recent statement. Customers can order by tapping on screens showing cartoon sushi and other food. The sushi will then be delivered directly to their table on a separate conveyor belt from the kitchen.
The company claims to have lost about 16 billion yen following the release of the video showing his actions at a Sushiro outlet in the central city of Gifu, which it said caused a sharp drop in customers and a slump in the stock of its parent company, according to NHK. A digital experience Akindo Sushiro said the touchscreens combine a digital experience with the traditional “pleasure of seeing the belts and being able to choose sushi.
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