Sweat drip: Lil Baby is teaming up with AXE on a diamond-encrusted deodorant stick complete with matching chain. RSRecommends
Unlike some celebrity-brand partnerships, Lil Baby actually has a history with AXE. “AXE heard I used their products and that it was always on my [tour] rider and reached out and here we are,” Lil Baby tellsof the partnership’s genesis. The Atlanta rapper also says that the WHAXE packs are personal, with products combining his taste for AXE grooming products and affinity for bold jewelry.
As part of the collaboration, AXE also released a special ad spot starring Baby, who raps his song “All In,” while riding around the city and helping a lucky guy get “fresh as fresh.” Baby, whose real name is Dominique Armani Jones, is currently making his way through an arena tour with Chris Brown — no doubt with plenty of AXE deodorant backstage. “I’m inspired right now by people’s energy live at these shows,” says Baby of the
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