In a movie match-up almost as unlikely as “Barbie” and “Oppenheimer,” Martin Scorsese took on Taylor Swift in cinemas over the weekend. And while the box office belonged for a second time to “Taylor Swift: The Eras Tour,” Scorsese’s “Killers of the Flower Moon” got off to a strong start in Apple Studios’ first major theatrical gambit.
This image released by Apple TV+ shows Robert De Niro, left, and Leonardo DiCaprio in a scene from “Killers of the Flower Moon.” Taylor Swift arrives at the world premiere of the concert film “Taylor Swift: The Eras Tour” on Wednesday, Oct. 11, 2023, at AMC The Grove 14 in Los Angeles. Martin Scorsese, director and co-writer of “Killers of the Flower Moon,” poses at the Los Angeles premiere of the film, Monday, Oct. 16, 2023, at the Dolby Theater.
“Killer of the Flower Moon” also marks the best wide-release debut for a film from a streaming company. While Netflix has charted a mostly limited approach to theatrical release, Apple and Amazon, which last year closed its purchase of MGM, have pursued more expansive theatrical strategies. “If ‘flexibility’ is the new mantra of the theatrical movie business, then this is a significant success — it establishes a viable option for the companies,” David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, said of the “Killers of the Flower Moon” launch.
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