Swiss asset manager Julius Baer eyes crypto and DeFi potential

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Swiss asset manager Julius Baer eyes crypto and DeFi potential
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Swiss asset manager Julius Baer embraces the crypto opportunities as it is willing to offer digital assets to its clientele. The firm’s CEO Philipp Rickenbacher confirmed blockchain to have significant weight in their strategy for the next three years.

the move into the cryptocurrency space during his delivery of the company’s strategy update for the next three years.

“It could well be at this very instant that we are witnessing a bubble-burst moment of the crypto-industry and we all know what happened after the dot-com bubble burst 30 years ago. It paved the way for the emergence of a new sector that indeed transformed our lives.” “They will transform the financial sector over the next ten years and it is important for us to gain a strong foothold in this area. That’s why it's exactly the right moment to invest in the long-term potential of digital asset technology.”

Rickenbacher was particularly enamored with the potential of the DeFi sector — which has in recent weeks been under the spotlight given the calamitous collapse of the Terra ecosystem.The Julius Baer CEO believes the space has seen untamed innovation clash with regulatory reality.

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