SXSW FILM REVIEW: The world premiere of Flamin’ Hot, EvaLongoria’s directorial debut, tells the touching story of the Flamin' Hot Cheetos creator's unlikely journey.
Food puns are ahead, so fair warning. The world premiere of, Eva Longoria’s directorial debut, brings to SXSW the touching story of Flamin' Hot Cheetos creator Richard Montañez and his unlikely hero’s journey, as told by a standout cast and crew whose credible perspectives shine through a cloud of spicy cheese dust.
Longoria and screenwriters Linda Yvette Chavez and Lewis Colick successfully stuff many years into 99 minutes with their well-paced and fun on-screen storytelling tactics. It’s colorful and bright, with deft editing, high-tempo tunes, and tons of cheesy cute one-liners. Lead actors Jesse Garcia and Annie Gonzalez are lovable and relatable; other character actors add real warmth, including the Allstate Guy, Dennis Haybert, as Montañez’s mentor.
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